In a world where social networks have become ubiquitous, more and more people come up with the possibility of making some money using their contacts, followers and friends; in other words, “monetize” their social networks. However very soon these people discover that things are not as easy as initially thought and that having many followers or friends in a social network does not automatically translates into money: as the saying goes, this is easier said than done.
Once we have understood and assimilated the key factors to how achieving the goal, the road will clear and little by little but at a steady pace, we will begin to reap the desired fruits.
The first thing to assimilate if we truly want our networks to produce economic revenue is that we must offer added value to our followers that goes beyond a superficial and circumstantial treatment: in a nutshell, we must become influencers. People need to recognize us as an authority in our field of influence.
An influencer is someone who carries influence over others hence a social media influencer is someone who wields that influence through social media. There are excellent articles all over the internet that explain the key aspects on how to become a powerful influencer so we will not elaborate on this issue beyond the necessary; we will only say that the four most important ones are: persistence, focus, patience and working within a niche market. Keeping this firmly in mind will most certainly. accomplish our task.
Under our point of view, working in specific niche markets is essential. Niche markets have great potential and people appreciate very much the fact of being advised by who they consider experts or authorities and being an expert in some area doesn’t necessarily mean having studied for long years a topic, no no, it’s just a matter of “projecting” expertise which can be achieved in a very short time based only in the vast amount of information that one can easily find online and a bit of creativity in order to pick the right data and use them wisely.
There are multiple and varied topics on which an influencer can create opinion and therefore having leverage with her circle of friends, followers or readers; there is one topic in particular that is very suited to be managed by influencers and this is Cosmetic Surgery.
In this field we all appreciate someone who can inspire confidence because this subject is very sensitive; this is why it is essential that a good influencer should be an honest person who truly knows what she is talking about because only then she’ll be able to build trust taking distance from the common sales agent or promoter.
This is a topic that arouses a lot of interest and a unique opportunity to generate income within a very exclusive niche market; the slogan of a good influencer should be: “if it’s good enough for me, it’ll be good for others”.
Nowadays, people no longer believe in simple conventional advertising about cosmetic surgery nor in the discredited so called “medical tourism organizations” that have caused a lot of disappointment and frustration. For this reason, good level influencers should be the people in charge of rescuing the ethics of the cosmetic surgery marketing industry that for years hyped unrealistic proposals thus damaging the image of the serious medical specialists all over the world.
To sum up, there is an unexploited opportunity for an influencer to enter into the promising field of cosmetic surgery marketing, using only her social networks and intelligence to earn good income once at the same time helping other women to meeting their needs.